A major portion of Singapore pop artist Andre Tan’s output riffs on the logos of international brands, in combination with several comic and cartoon characters. These animated personalities interact with the brand in anarchically improbable ways, as childhood memories clash with adult luxury desires. Conceptualized for brand-conscious societies such as our own, Andre goes beyond the mere juxtaposition of disparate images to construct complex witty tableaux as desirable as the products they parody.
Both brands and characters have high recognition factors in fields as varied as fashion, film, television, animation and gaming, drawn from both Western comics and cartoons, or Eastern manga or anime. As such, they originate from the very fabric of contemporary popular culture, placing Andre firmly in the genre of pop art.